I'm not very good at this blogging business. I've been very slow at updating any news for the past 6 months and the irony is I have been so busy that I haven't had time to post any news. Please forgive me.
Well the shift in pace seemed to start around July to August with a great exciting job for Target in the US. It was for a sale campaign for billboards, print ads and in-store advertising in the form of an animation. The main character had to be a woman who was undecided of age or color pushing a "Target" trolley with all the brands which were to take part in the big bulk sale.
I had to illustrate all the packaging too in my own style.
The first stage was to get the girl right. They had a definite "Target" customer so didn't want to alienate any of their consumers.
This is what we settled on. She had to be then drawn in 4 different views so she could be animated walking along and towards you.
put it all together with a bit of help for the wonderful design team and hey presto......