Target

I'm not  very good at this blogging business. I've been very slow at updating any news for the past 6 months and the irony is I have been so busy that I haven't had time to post any news. Please forgive me. 

Well the shift in pace seemed to start around July to August with a great exciting job for Target in the US. It was for a sale campaign for billboards, print ads and in-store advertising in the form of an animation. The main character had to be a woman who was undecided of age or color pushing a "Target" trolley with all the brands which were to take part in the big bulk sale.

I had to illustrate all the packaging too in my own style. 

The first stage was to get the girl right. They had a definite "Target" customer so didn't want to alienate any of their consumers.

This is what we settled on. She had to be then drawn in 4 different views so she could be animated walking along and towards you.

Then the products were rendered and had to be passed by the different companies for their final approval which too a fair bit of time to-ing and fro-ing. These are what we ended up with....

put it all together with a bit of help for the wonderful design team and hey presto......